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Thursday, August 16, 2007
GPSN GPS Industries Partners With New York’s MSL Productions to Build Narrowcast Media
Revenues
Leading Sports Marketing Firm Helps Launch National Ad Sales
VANCOUVER, BRITISH COLUMBIA, Aug 16, 2007 (MARKET WIRE via COMTEX)—GPS
Industries, Inc. (GPSI) (GPSN), the world’s leading provider of WiFi-enabled GPS
golf management systems and targeted on-course media, is pleased to announce a
partnership with MSL Productions (MSL) of New York City.
The Company’s Inforemer(R) Golf Management System features highly vivid
cart-mounted LCD panels that deliver strategic playing tips and distance
measurement information to enrich the golfer’s on-course playing experience. As
these LCD panels also support the display of various ad messages, GPS Industries
launched the InforeMedia division to develop this potentially lucrative,
recurring revenue opportunity.
“For several years we have seen individual golf courses capitalize on the
advertising opportunity our Inforemer system represents,” said Steven Barrett,
Chief Marketing Officer for GPS Industries. “With our InforeMedia division we
simply aggregated our customer base into a narrowcast media network to leverage
the full value of the vast audience we reach, now more than 5 million golfers.
Advertisers covet this demographic because it is highly targeted, with
significant disposable income and an appetite for a wide variety of products and
services. They are able and active consumers.”
MSL Productions is a multifaceted agency comprised of seven fully integrated
divisions that offer innovative programs and marketing solutions for numerous
high-profile clients. MSL is recognized for the breadth of its strategic
marketing relationships and for building unique business opportunities.
“We are very excited about the opportunity to work with GPS Industries,” said
Shawn Garrity, President of MSL. “We believe their strength of leadership and
industry leading products will allow us to provide excellent results for brands
across a variety of sectors.”
GPSI’s Barrett concludes: “MSL brings a multitude of rare talents and
relationships to our media division. There are some obvious synergies given their
high profile in sports marketing. Beyond that there is a shared vision of just
how potent this media opportunity is and I look forward to growing this aspect of
the business with the MSL team as a key partner.”
MCCY - Effective Control Trucking LLC. Announces Shareholder Update
Wednesday August 15, 3:18 pm ET
LONGUEUIL, QC--(MARKET WIRE)--Aug 15, 2007—Media City Corp. (Other OTC:MCCY.PK - News) (http://www.ecnholding.com) President Raphael Huppe is pleased to announce a shareholder update.
“Our in-house investor relations contact has been overwhelmed with inquiries by shareholders. I have tried to return as many calls as I can but my schedule only permits me to return a limited number of calls,” commented Mr.Huppe. “I thought it would be timely to update shareholders with answers to the most common questions. Many shareholders are concerned about our ability to finance projected production. Fortunately, we have been able to finance the units internally as our contracts with clients call for deposits which are then used to produce the contracted product. This method of financing is non dilutive and will allow for a continued ramping up of production from our current order book.
“Our shareholders also ask about the level of transparency in regards to our contract and LOI news releases,” said Mr. Huppe. “Competitive pressures in the transportation logistics marketplace necessitate a certain amount of discretion. Our product is innovative and it gives our clients a competitive advantage. Given this advantage our current client base has asked for their names to be omitted. Once our current sales pipeline is fully exploited we expect to be the dominant and necessary solution in our space. I expect once that process is completed we will be able to disclose names.”
Lastly, Mr. Huppe reported, “Our shareholders also want to know about our stock awareness programs. We intend to make announcements next week about a road show schedule which will bring us to New York City, Toronto, and Montreal. This will allow investors to meet the management team at Effective Control Trucking LLC. as well as Argo Navigation Inc. These road shows are being scheduled for the second week of September. We also have press coverage pending with stories and profiles appearing in a number of investor newsletters.”
Wednesday, August 15, 2007
AVTI Avitar’s Notes Significance of New On-Site Oral Fluid Drug Testing Laws
Wednesday August 15, 9:16 am ET
Drug Free Workplace Programs To Become More Effective, Widespread
CANTON, Mass., Aug. 15 /PRNewswire-FirstCall/—Avitar, Inc. (OTC Bulletin Board: AVTI - News) highlights the importance of the State of Hawaii’s recent updating of their workplace drug testing laws to incorporate oral fluid-based on-site technology and its associated benefits.
“The State of Hawaii’s new law enabling on-site oral fluid-based drug testing dramatically improves any company’s ability to promote a drug free workplace and truly manage on-the-job drug abuse,” said Pete Phildius, Chairman & CEO of Avitar. “Most employers know that workplace drug abuse is as bad if not worse than ever,” continued Phildius. “The convenience of on- site oral fluid testing, when compared to traditional laboratory-based urine drug testing, will play an important role in reversing this costly trend.”
In response to the support of multiple trade unions and industries, Hawaii enacted a new law which went into effect July 1, 2007, allowing companies that previously used laboratory-based urinalysis to use newer on-site oral fluid- based technology.
“Drug and alcohol abuse remain a problem in Hawaii’s workforce. The law will go a long way towards helping to promote a drug-free workplace. This measure provides a cost effective on-the-job alternative to lab tests that can be costly and difficult to schedule.”—Lt. Governor Aiona.
The construction industry in particular advocated the need to replace urine-based testing, noting that on-site oral fluid devices are cheaper, faster and easier to use than urinalysis. Traditional urine testing typically takes several days to obtain results, and requires applicants or employees to go to specified collections sites/clinics. On-site oral fluid technology provides initial results within 5-15 minutes at a fraction of the cost of urine lab tests. Any non-negative on-site test results can also be confirmed in a laboratory using oral fluid. Lastly, oral fluid technology enables observed specimen collection. This is also a very important feature due to the prevalent practice of substance abuse “beating” urine-based testing techniques.
About Avitar, Inc.
Avitar, Inc. develops, manufactures and markets innovative and proprietary products. Their field includes the oral fluid diagnostic market, the disease and clinical testing market, and customized polyurethane applications used in the wound dressing industry. Avitar manufactures ORALscreen®, the world’s first non-invasive, rapid, onsite oral fluid test for drugs-of-abuse, as well as HYDRASORB®, an absorbent topical dressing for moderate to heavy exudating wounds. Avitar is also developing diagnostic strategies for disease and clinical testing in the estimated $25 billion in-vitro diagnostics market. Conditions targeted include influenza, diabetes, and pregnancy. For more information, see Avitar’s website at http://www.avitarinc.com.
Forward-Looking Statements
This release contains forward looking statements that are subject to risks and uncertainties including the development and marketing of new applications and other risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. In view of such risks and uncertainties, the Company’s actual results could differ materially from those anticipated in such forward looking statements.
Contact:
Peter Cholakis
Vice President - Marketing
Avitar, Inc.
+1-781-821-2440, x117
pcholakis@avitarinc.com
http://www.avitarinc.com
Source: Avitar, Inc.
