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GPSN Partners New York’s MSL Pro’
GPSN GPS Industries Partners With New York’s MSL Productions to Build Narrowcast Media
Revenues
Leading Sports Marketing Firm Helps Launch National Ad Sales
VANCOUVER, BRITISH COLUMBIA, Aug 16, 2007 (MARKET WIRE via COMTEX)—GPS
Industries, Inc. (GPSI) (GPSN), the world’s leading provider of WiFi-enabled GPS
golf management systems and targeted on-course media, is pleased to announce a
partnership with MSL Productions (MSL) of New York City.
The Company’s Inforemer(R) Golf Management System features highly vivid
cart-mounted LCD panels that deliver strategic playing tips and distance
measurement information to enrich the golfer’s on-course playing experience. As
these LCD panels also support the display of various ad messages, GPS Industries
launched the InforeMedia division to develop this potentially lucrative,
recurring revenue opportunity.
“For several years we have seen individual golf courses capitalize on the
advertising opportunity our Inforemer system represents,” said Steven Barrett,
Chief Marketing Officer for GPS Industries. “With our InforeMedia division we
simply aggregated our customer base into a narrowcast media network to leverage
the full value of the vast audience we reach, now more than 5 million golfers.
Advertisers covet this demographic because it is highly targeted, with
significant disposable income and an appetite for a wide variety of products and
services. They are able and active consumers.”
MSL Productions is a multifaceted agency comprised of seven fully integrated
divisions that offer innovative programs and marketing solutions for numerous
high-profile clients. MSL is recognized for the breadth of its strategic
marketing relationships and for building unique business opportunities.
“We are very excited about the opportunity to work with GPS Industries,” said
Shawn Garrity, President of MSL. “We believe their strength of leadership and
industry leading products will allow us to provide excellent results for brands
across a variety of sectors.”
GPSI’s Barrett concludes: “MSL brings a multitude of rare talents and
relationships to our media division. There are some obvious synergies given their
high profile in sports marketing. Beyond that there is a shared vision of just
how potent this media opportunity is and I look forward to growing this aspect of
the business with the MSL team as a key partner.”
